Consumption

Making the alternatives mainstream

Mia Seipel: “We need to make a change for a better future, now”

For our babies, organic and toxic free clothing is a given—but what about the moms? In the world of sustainably produced fashion, someone should car...

Looping

Making use of what's already there

Annie Gullingsrud: “Achieving sustainable fashion means a full-on system change”

Fashion brands need to have access to new solutions, especially when it comes to materials, in order to become more sustainable. Annie Gullingsrud of ...

Consumption

Making the alternatives mainstream

Nadja Forsberg: “Our main goal is, and always has been, to be able to close the loop. But it’s hard!”

Swedish Stockings is no doubt pioneering the market for sustainably produced pantyhose, challenging an industry that is proven to be quite reluctant t...

Consumption

Making the alternatives mainstream

Philip Warkander: “To think that fashion would lose its allure if it were also sustainable is a complete misunderstanding”

In an industry driven by trends, obsessed with “the next thing”—is it possible that sustainability could be just that? We asked Swedish fashion ...

Consumption

Making the alternatives mainstream

Dr. Anna Brismar: “As consumers, we can influence fashion brands to advance in a more sustainable direction”

When faced with the ugly sides of this industry, it’s easy to feel despair and you want to cry out: “What should we do?”. There is rarely a simp...

Consumption

Making the alternatives mainstream

Emelie Dahlström: “The concept of lending clothes is more right now then ever”

Was “sharing economy” even an expression in 2009? Emelie Dahlström, founder of Lånegarderoben, was early in spotting the need for a more sustain...

Consumption

Making the alternatives mainstream

Rachel Van Metre Kibbe: “I’ve been waving the flag to mainstream media since 2012”

When will mainstream media stop reporting so lightly on sustainable fashion, and start treating it as something truly desirable?
Rachel Van Me...

Production

Water – the prerequisite for life

How do we tackle the water issue?

The fashion industry must become 40% more water efficient by 2020 in order not to increase its negative water impact. Rami Abdel Rahman, Global Manage...

Production

Water – the prerequisite for life

How is using CO₂ technology in textile production processes a potential game-changer?

FeyeCon aims to offers sustainable products and processes using innovative CO₂ technology. With DyeCoo, FeyeCon developed the world’s first water-...

Production

Water – the prerequisite for life

Kirsten Brodde: “Recycling alone won’t save the planet”

Greenpeace's Kirsten Brodde raises a pressing question: Is all this talk of circularity a well-marketed excuse to ease consumers' minds befo...