Nicole-Giordano Nicole Giordano, Founder of StartUp FASHION.

Nicole Giordano: “Building something with meaning and purpose is the only way to thrive”

Changing the fashion industry means breaking out of old patterns, realizing there’s not only one way of doing things. Nicole Giordano, founder of StartUp FASHION, has made it her mission to support startups in building sustainable businesses based on their own definitions of success.

“StartUp FASHION is a platform and a community that fosters and supports the next generation of fashion designers to push past the traditional rules of the industry and build businesses based on their own definitions of success.

I am a big proponent of the concept of building a business around the life you want, rather than adjusting your life to the confines of a business. And the way to do that is to figure out what success means to you, and then work backwards to develop your business.

Historically, most people, especially in fashion, don’t do this. They believe that the roadmap exists and that they have to follow it. They assume things like having to produce excessive seasonal collections, having to put on expensive runway shows, having to source overseas, having to sell to department stores…

These assumptions have for so long made building a successful fashion business seem illusive, incredibly expensive, and ultimately a pipe dream.

Instead, designers should be asking themselves:

What are my life priorities? What does my ideal life look like? How can I build a fashion business to complement that?

 

« I am a big proponent of the concept of building a business around the life you want, rather than adjusting your life to the confines of a business. »

In spending the time on this exercise, budding entrepreneurs are one giant step closer to building a business that will last and a business they are proud of. It’s the key to making it work.

Because when you follow all the rules, when you do things because you think you’re ‘supposed’ to do them, you’re not building something meaningful to you. And in a time when everyone has access to a massive market of brands, building something with meaning and purpose is the only way to thrive.

This is what StartUp FASHION is about. The goal is help this next generation of fashion designers to screw the traditional rules and do it their way. It’s not easy for designers to think like this. This industry has been run based on a certain way of doing things for so long, that when a designer decides to challenge it, he or she is often made to feel like they’re doing something wrong. I find that ridiculous.

Designers can and should re-think all of it: how they source, how they manufacture, how they are branded, how they connect with their customers, how they sell, how they communicate, how they operate—all of it. This is where the next generation of fashion designers is headed, it’s the new fashion business model.”

Visit StartUp FASHION here!

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