“We will develop circular garments where all environmental impacts and aspects during a full life cycle are taken into account and optimized based on a pre-determined life length,” says Filippa K Sustainability director Elin Larsson.
The project approaches the speed of fashion in a new way, attempting to find a new definition of ”fast” and ”slow” fashion. The starting point is that a conscious consumer has a multi-speed wardrobe with a mix of short-life and long-life garments, new and second hand, rented or borrowed. The projects considers the products’ lifecycle and speed of use and seeks to optimize the life of fabric, production processes and business models through a holistic design process. This may be through extending the life of an existing garment by design interventions over time, or through the development of hyper-recyclable short-life products, enabling efficient recovery of virgin fabrics over multiple lifetimes.
« The starting point is that a conscious consumer has a multi-speed wardrobe with a mix of short-life and long-life garments, new and second hand, rented or borrowed »
“As academic researchers we see this industry-focused project – Circular Design Speeds – essential to developing new knowledge and understanding in the area of ‘fast’ and ‘slow’ fashion textiles. Clothes we often hope to be slow end up being fast, and even vice versa – yet current materials are all essentially slow; they take time, water, energy, chemicals and valuable resources to make. We want to work with a brand to fully explore whether designing for product recovery and speed can help us make fashion textiles to match our different paces of life,” says Professor Rebecca Earley.
The garments developed as a result of the Circular Design Speeds project will be Filippa K’s next set of Front Runners. The key insights will also be shared to benefit the broader industry. The project is expected to generate meaningful and industry-aligned insights towards a ”systemic change” in the fashion industry.
On Thursday 4 May Circular Design Speeds was introduced at a seminar in Stockholm. Another two seminars will be delivered in the fall of 2017 and in the spring of 2018 with the aim of sharing knowledge and create a deeper understanding for the others in the fashion industry.