My state of mind: Hopeful. I have listened to some of the world’s leading scientists and academics who have discussed new alternatives to throwaway fashion. This might not sound very innovative, but all of the big guns from fields such as recycling are attending. I’ve even had my eyes opened to the very important role designers play in the shift to a more humane fashion industry. In general, I often think that the term ‘circular fashion’ is a little vague. Put simply, circular fashion is about extending the life of our products. I think the concept is really clever. Everyone ends up benefitting. I am most inspired when my own beliefs are challenged. For example, looking at how I have seen rubbish up until now, things like old clothes. What happens if I see the jumper I’ve got tired of as a resource? Either as a jumper hanging in someone else’s wardrobe, or as new material? It makes me think about how I need to change my own lifestyle in my day-to-day life.
No matter how different my days look, my everyday routine includes: Cleaning my face with a face wash from Image Skincare (their Balancing Facial Cleanser is fantastic), and moisturising my skin with A cream from Beauté Pacifique. Some form of physical activity, even if it’s just walking to a meeting instead of taking public transport or the car. Meditation on a good day. Unfortunately I’m a bit sloppy when it comes to meditation. I also try to write a little every day. Coffee, and an equal amount of water. And green juice! I’m a bit hit-and-miss with the green juice too. I don’t have a juicer at home anymore and I don’t always get round to buying some.
I feel the most balanced when: I’ve just finished an Ashtanga Yoga class, preferably with one of my favourite teachers, David Fredriksson or Laruga Glaser from Yogayama in Stockholm. When I’m around some of my closest friends. Or when I’m so far out at sea that I can’t see land anymore.
This text opened my eyes: Andrev Walden’s text about the refugee crisis called Someone’s childhood is happening here had a very strong impact on me. (Det är någons barndom som pågår här.)
I lose it when: People I like, or read about, are treated unfairly. When I’m around ’Anything you can do I can do better‘ people. Queuing.
I feel beautiful when: I get a suntan after far too many months of too little sunlight and non-existent vitamin D. It’s not good for the skin, but I think that being suntanned looks really pretty, whatever the current beauty standards say!
I really want you to watch: Nocturnal Animals, written and directed by fashion designer Tom Ford.
I have learned not to: Listen to my preconceived ideas, or at least that’s something I’m trying to get away from. It’s not easy though.
If I could only read one book: The Year of Magical Thinking by Joan Didion.
Best advice I ever got: “Create your own happiness”. It’s a cliché, but I find it’s true.
My best DIY tip for making every day more sustainable: It sounds a bit dull but my top tip is to recycle! I am trying to make myself forget the concept of ‘rubbish’ and pretend that the word doesn’t exist. An easy way to try for yourself is to think about things that you throw away as a resource instead of just rubbish. This makes it easier to see that something like a jumper that I’ve got tired of wearing can have a new life in someone else’s wardrobe. I wish I could answer that I alter clothes and give old pieces an updated cut, but unfortunately I am completely lost in front of a sewing machine.
I cannot live without: Love, food, water and exercise. Music. Chocolate. Coffee. Writing. A pair of well-cut black trousers (Stella McCartney is the best). And a really good lip gloss.
My eco-fashion prediction: It is a dream that hopefully will become reality one day: a fashion world without rubbish where everything can be composted or recycled. We have a long way to go before we get there. But for the companies who want to continue to be successful there is no other way.
My favourite organic/natural beauty product: Without a doubt, Dr. Bronner’s 18-in-1 Hemp Lavender Pure-Castile Soap. I bulk buy it in one-litre bottles at grocery stores in the US. It keeps my skin soft and smells heavenly. Pure everyday luxury.
My favourite piece of sustainable clothing: A pair of black trousers from Stella McCartney. I really like all of her clothes. Basics in organic cotton from Filippa K and Åhléns.
In my headphones: I am not listening to a lot of new music at the moment, I’d rather browse through the archives. Right now I like listening to Robyn’s Body Talk.
My most visited app: Vestiaire Collective and iTunes/Apple Music.
This is priceless to me: Time. Time that’s well spent, preferably with someone I like a lot. Summer by the sea on the west coast of Sweden with my friends and family. Everyday life in New York. Good food. Fragrance.
Anna Blom is a journalist and fashion writer for the Två Dagar weekend supplement of Swedish national newspaper Göteborgs-Posten, as well as the SvD Perfect Guide weekend supplement of Swedish national newspaper Svenska Dagbladet.